Copywriting
I write clean, concise copy that transforms customer engagement, drives lead generation, and forges long-term relationships.
Editorial Support
Editing is about more than just correcting typos. I make sure about making sure the copy accomplishes its goal.
Content Strategy
From research to publication, I develop long-term, executable strategies with measurable metrics and proven results.
Long-form Web Features
Positioning the Customer
People want to be the hero of their own journey. The goal of my copy is to position them there, providing them with informative, timely, and accurate information they can use to make decisions. Here are four examples.
Dave Ramsey – Warhead
A “warhead” to warn homeowners of the dangers of a reverse mortgage. (View)
Dave Ramsey – Informational
An indepth explanation of the kinds of life insurance policies available. (View)
Restoration 1 – Cornerstone
A cornerstone targeting “water fire restoration busines.” (View)
Tom&Chee – Cornerstone
SEO-optimized cornerstone featuring “grilled cheese business.” (View)
Great writing is rooted in great storytelling….
“If anything sets me apart, it’s experience in journalism and creative writing. I understand storycraft, the structure of writing, and the mechanics behind why readers respond. Great copywriting begins and ends with the reader’s response. If they’re engaged, they will respond.” — Michael DeVault
Ongoing Content is Critical to Client Success
Search Engine Optimization (SEO) is almost a dirty word. Maintaining a high ranking on Google and Bing means regularly updated copy, timely features, and a web site and social media presence that are “living.” Here are two examples to consider.
Thai Express Franchise (View)
milliCare Franchise – (View)
Request an interview.
SHORT-FORM FEATURE
The Dalai Lama
As originally published in
BayouLife Magazine
April, 2013
NEWS REPORTING
Leading the Way
When a student’s dad teaches him HAM radio, who’s he going to call? The International Space Station, of course.
Read about this “first-in-state” call to the ISS from an elementary school.
Experience Rooted in Journalism
The key to my success is I know how to tell other people’s stories.
With almost 20 years as a journalist, I’ve told a lot of stories. From the doctor who invented a transformative procedure to the kid talking to the International Space Station, theirs are compelling, engaging stories that keep readers attentive through the end. Here is just one examples.
The Unauthorized Biography of Dianne Cage
Hard News and Investigative Reporting
“Dangerously Understaffed”
OCC Part 1
Ouachita Correctional Center is so understaffed that a prison consulting firm described the jail as “one of the most dangerous facilities” that its consultants had visited.
Read StoryPt. 2:
“Vote Yes”
OCC Part 2
“I believe that the citizens of
this parish recognize the impor- tance of OCC to law enforce- ment efforts throughout Ouachita Parish.”
-OPPJ President Shane Smiley
“Monroe Elections
in Jeopardy”
Elections Coverage
A planned election for the Monroe City Council may have to wait, after city officials learned they have missed a critical deadline to redraw the city’s five council districts.
Read StoryRésumé of Michael DeVault
Review or download my comprehensive résumé, which outlines almost 20 years’ experience in media relations and content development.
DOWNLOAD
Client Testimonials
With two decades’ experience, people like my work. Here’s what a few of them have to say.
Michael has proven to be instrumental in my various business launches with his expertise in content development.
He has written content for my deck business, franchise spin off of the deck business, trailer manufacturing concept, and real estate endeavors, as well as a non profit foundation in honor of my late son.
Bradley Johns
Johns Enterprises
Michael has managed content for my home inspections web site for five years, placing me at the top of home inspectors in our market. When I decided to launch a new business venture, Bayou Gourmet Mushrooms, Michael was my first phone call. He’s the best I’ve worked with over my forty-year career.
Mike Roberts
Home Sweet Home Inspections
Michael is responsive, creative, and fast. If you need marketing or PR, he’s the guy who can get it done. He knows how to work with media and advertising to make the most out of every opportunity, whehter it’s a newspaper interview or a biography for a one-sheet. And Michael is a damned good writer.
Rob Prior
Artist and Film Director
A Selection of Current Clients
Let’s work together!
Have a job that you think I’m a good fit for? Drop me a quick note to schedule an interview, discuss potential contracts, or to request a bid for services. I look forward to hearing from you and working with you.